Trish McCabe Rawls — Brand Designer. Storyteller. Creative Director. — 830.456.6926 • trish@teamrawls.com
Branding Portfolio: West End Pizza Company
My Primary Roles: Creative Director, Lead Designer
Worked in collaboration with: Account Coordinator, Print Production Artist
Brand Assets Created: Logo, signage, menus, website, ads, social media, original photography, t-shirts, table tents, environmental graphics
Logo
West End Pizza Company is a locally owned, family-oriented venue in Fredericksburg, Texas. It was getting ready to move locations and wanted to update its brand to reflect the more laid-back and fun atmosphere that local and tourism patrons enjoy. The venue is also competing with many other restaurant choices in the same small town, so the new logo needed to stand out.
Menu
I carried the same brand personality into the menu with quirky one-liners and a fun attitude. Along with the full menu was also a simplified to-go menu in rack card size that was supplied to local lodging properties.
Website
Anyone who’s ever ordered a pizza online (or any food for that matter) realizes how important a website is to restaurants. I designed a clean simple website that clearly conveys the brand personality and is easy to navigate.
Ads
Restaurant traffic in a tourist town can come from many places. So ads were a must to stay in front of local families as well as visitors. This is just one example of the fun I a had with a rotating group of ads.
Table Tents
Sell to the customers you already have, right? Bar sales are a major % on the bottom line, so selling the full sports bar and patio to inside seating patrons was an important part of their marketing.
Photography
I have been shooting original photography for clients for many years. This one is especially fun because I get to eat and drink the props when we’re done. Can’t beat that.
T-Shirts
Staff shirts play up the fun side of West End Pizza Company as well as mix in a bit of the German aspect of the town.
