Trish McCabe Rawls — Brand Designer. Storyteller. Creative Director. — 830.456.6926 • trish@teamrawls.com
Branding Portfolio: Guadalupe Regional Medical Center
My Primary Roles: Creative Director, Lead Designer, Videographer, Photographer
Worked in collaboration with: Account Team, UX/Programmers, Print Production Artist
Brand Assets Created: Re-brand, brand manual, brochures, ad campaigns, OOH, photography, videos
Logo Finesse
Guadalupe Regional Medical Center already had a fairly established logo when they partnered with my agency. We did some slight modifications to modernize it but did not recommend a complete overhaul. Located in Seguin, Texas near the Guadalupe River, water is a dominant element in the area — and throughout the hospital. You will find wave design elements built into the walls and floors as well as their logo. So moving forward, we kept this peaceful, easy, flowing theme throughout all elements.
Brochures
Seguin is a growing area and one of the brochures we created — and updated regularly — was their newcomers brochure, distributed to all new community members. Other printed materials include a physicians director and Birthing Center brochure.
Ad Campaigns
During my tenure with the hospital. We created various ad campaigns to promote the brand as a whole or separate entities like the Urgent Care Center or Birthing Center.
Out of Home
With a couple of major arteries coming in and out of Seguin to San Antonio, well-placed outdoor boards helped keep locals “choosing local” and building awareness of the expertise and technology available in their own neighborhood.
Photography
I worked with Guadalupe Regional Medical Center for approximately 6 years creating original photography and video. Sometimes I was behind the camera, sometimes I served as the Art Director at the shoot. As a whole, I helped create a deep asset library for their marketing.
Videos
In the 6 years I shot videos for the hospital, by skills grew by leaps and bounds. At my first video, I arrived with one backpack full of gear. By the time I stopped doing these videos, I was using a 2-camera setup, a lighting technician wand had a car full of gear. This video is just one of literally dozens of video I shot, edited and published for Guadalupe Regional Medical Center.